WaterField Designs Ablaze with Six New Kindle Fire Cases
WATERFIELD DESIGNS

WaterField Designs Ablaze with Six New Kindle Fire™ Cases

Function, style and protection converge in six new Kindle™ Cases from WaterField Designs

San Francisco, CA, September 29, 2011—WaterField Designs, introduces an array of six cases for the hotly anticipated Amazon Kindle Fire™: the Kindle™ Smart Case, the Kindle™ Travel Express, the Kindle™ Slip Case, the Kindle™ Suede Jacket, the Kindle™ Ultimate SleeveCase, and the Kindle™ EXO SleeveCase. All six, custom-fitted Kindle Fire™ cases, along with several Kindle Touch™ and Kindle™ cases, are available for pre-order and will ship shortly after Amazon's ship dates.

"We've created a line of cases with a variety of styles, levels of protection and functionality; there's something here for everyone," explained Gary Waterfield, company founder. "They're protective, lightweight and travel easily."

The Smart Case™ for the Kindle Fire™ offers solid protection in serious style:
  • Vibrantly colored, water-resistant exterior
  • Richly bound by naturally-tanned, distressed, brown leather
  • High-impact, rigid insert for screen protection
  • Lined with scratch-free Ultrasuede® that helps protect and clean the screen
  • Six colors choices
  • Available for the Kindle Fire™ only
The Travel Express™ keeps the Kindle Fire™ and accessories organized and protected:
  • Kindle™-specific, scratch-free pocket for the Kindle™
  • Soft, padded, interior pockets for power adapter, USB, Quick Start Guide and/or other accessories like keys, phone and wallet
  • Domestically produced, 1050 denier, ballistic nylon exterior
  • YKK zipper opens case along top and side panel for easy access
  • Two impact-resistant plastic inserts protect screen and accessories
  • Bold stripe in choice of six earthy colors to match other WaterField Designs gear
  • Use alone—under an arm or in a bag—or with optional D-rings & strap—as a stand-alone bag
  • Available for the Kindle Fire™ only
The Slip Case offers simple, light and stylish protection for the Kindle Fire™:
  • Vibrantly colored, water-resistant fabric exterior
  • Plush, padded interior
  • Impact-resistant plastic insert for screen protection
  • Also available for other Kindle™ models
The Suede Jacket™ protects the Kindle Fire™ from dings and scratches:
  • Static-free, Ultrasuede® sleeve that can double as a screen cleaner
  • Small pull-tabs help ease Kindle™ insertion and removal
  • Optional stretch pocket for accessories
  • Also available for other Kindle™ models
The Ultimate SleeveCase™ offers multi-layer, scratch-free and compact Kindle Fire™ protection:
  • Nearly indestructible, ballistic nylon outer shell
  • High-grade, shock-absorbing neoprene
  • Interior lined with screen-cleaning Ultrasuede®
  • Impact-resistant insert to protects Kindle screen
  • Bottom loop to help ease Kindle removal
  • Lightly padded flap with Velcro closure
  • Customizable options: horizontal or vertical case orientation, brown leather or Lead Indium trim, mini Simple or Suspension Shoulder Strap
  • Also available for other Kindle™ models
The EXO SleeveCase™ protects the Kindle Fire™ within a play through case:
  • Nearly indestructible, ballistic nylon outer shell
  • High-grade, shock-absorbing neoprene
  • Bottom loop to help ease Kindle removal
  • Lightly padded flap with Velcro closure
  • Customizable options: horizontal or vertical case orientation, brown leather or lead Indium trim, mini Simple or Suspension Shoulder Strap
  • Also available for other Kindle™ models

These TSA friendly Kindle™ cases allow travelers to breeze through airport security. All can be used alone or in WaterField's Muzetto, Cargo, Cozmo, VertiGo or other bags.

Pricing & Availability
Pre-order now from SFBags online store. Will ship within two weeks of Amazon ship date.
Smart Case Price: $59; Colors: Black, Copper, Flame, Green, Pearl, Pine.
Travel Express Price: $59; Stripe colors: Colors: Black, Copper, Flame, Green, Pearl, Pine.
Slip Case Price: $29; Colors: Black, Blue, Brown, Green, Silver.
Suede Jacket Price: $14; With pocket: $19; Color: Black. Vertical orientation.
Ultimate SleeveCase with Flap Price: $49.
Black with choice of Lead Indium or brown leather trim (+$4). Options: Simple Shoulder Strap Mini ($12), Suspension Shoulder Strap Mini ($22), Piggyback accessory pouch with grey Indium trim ($25) or brown leather trim (+$27).
EXO SleeveCase with Flap Price: $45.
Black with choice of Lead Indium or brown leather trim (+$4). Options: Simple Shoulder Strap Mini ($12), Suspension Shoulder Strap Mini ($22), Piggyback accessory pouch with grey Indium trim ($25) or brown leather trim (+$27).

Compatible with WaterField's Personal Muzetto ($239), Small Cargo ($179-$209), Small Cozmo ($169-$199), and Small VertiGo ($85). Available now at sfbags.com.

About WaterField Designs
WaterField Designs manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, cameras, and other digital gear. All products are manufactured to exacting standards in San Francisco. More information at www.sfbags.com/aboutus.php.

Press Contact
Heidi Marzke
WaterField Designs
www.sfbags.com
heidi@sfbags.com
(415) 546-1040

 

WaterField Designs, Smart Case™, Travel Express™, Ultimate SleeveCase™, EXO SleeveCase ™, Suede Jacket™, PiggyBack™, Muzetto™, Cargo™, Cozmo™, and VertiGo™, are trademarks of WaterField Designs. WaterField Designs is not affiliated with Amazon, nor has Amazon endorsed these products. Other company/product names may be trademarks of their respective owners.