WaterField Designs Debuts new Product Line for Apple’s iPhone Protective options include a hard case, a travel pouch, and a scratch-free jacket San Francisco, CA, July 31, 2007 – WaterField Designs, a leading maker of custom-fitted computer bags and cases for digital gear, announces three new cases for the Apple iPhone: the iPhone Smart Case, the iPhone Travel Case and the iPhone Suede Jacket. Each offers a different level of protection and accessibility, while maintaining a light look and feel. The iPhone Smart Case is less than an inch thin and sports a smooth, eye-catching material that easily slips into and out of a jeans pocket. A rubberized textile flanks each side making the case easy to grip. The unique, multi-layered padding system combines a high-impact, rigid insert with a soft, scratch-free Ultrasuede™ liner to keep the iPhone protected. For a sleek and smooth look, all stitches are internal. Three different case styles offer multiple carrying options; attach it to a strap, clip it on a belt, or slip it in a pocket. The iPhone Travel Case is designed to keep the iPhone and its accessories all together and tangle-free. Custom-sized, padded interior compartments keep gear organized and separated. Self-locking zippers ensure the contents don’t spill out accidentally. All three sizes maintain their thin and compact shape, even when fully packed. They can easily be stowed in a backpack, purse, or messenger bag. The iPhone Suede Jacket offers protection from scratches without bulk. This very basic Ultrasuede™ case fits the iPhone snuggly. If necessary, it could double as a screen cleaner. "I wanted a hard case with quick access that would slip easily into my pockets, but look simple and un-complicated," explained owner Gary Waterfield. "For the Smart Case, we developed an intricate construction process to produce the clean, svelte look the case has." Availability
& Pricing The iPhone Smart Case: $35-$39. Three styles: Slip for slipping into a pocket, Flap for attaching to a shoulder strap, and Clip for clipping onto belts. Six colors: black, blue, brown, green, red, silver. The iPhone Travel Case: $35-$39. Three sizes: Small, Medium, Large. Six colors: black, blue, brown, green, red, silver. The iPhone Suede Jacket: $9. One snug-fitting size. One color: black.
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