Who came up with Small Business Saturday?

Not to be outdone by Black Friday and Cyber Monday, American Express came up with the national "Small Business Saturday" to promote buying from local small businesses. Like most companies whose products are made in the USA, WaterField Designs appreciates that a day is dedicated to supporting local craftsmanship.

We make products that last, with quality materials and construction, and timeless designs. For example, the Field Tote is a canvas tote with full-grain leather handles that can fit in an urban or country setting today or years from now. With a WaterField product, you can be sure your purchase was made with pride by people who care.