Every single bag is designed and made in San Francisco.

How does a crowdsourced design project work?

Posted Jul 11, 2018

WaterField Designs began working closely with customers way back in 1998 when Sony Vaio laptop users requested that Gary create a protective covering to fit their computers. At the time, there were so many different types of PCs that most bag manufacturers only offered sleeves for the general market, usually in three generic sizes — small, medium, and large. As a result of these customer requests, the custom-fit SleeveCase was born. This first SleevecCase came in only in one size, customized for that specific laptop.

Working with Sony Vaio owners, Gary developed the collaborative design  process that the company still uses today.  How does the WaterField community-sourced design process work?

1. Gather requirements and customer input. 
2. Develop sketches and prototypes.  
3. Provide customers with updates and get their feedback.
4. Continue to gather feedback and tweak prototypes until the design is finalized. 

In recent years, WaterField's crowdsourced designs have included:

    The company has just launched its latest crowdsourced design project to develop the Next Generation Gear CasesIf you have ever had a secret interest in product design, you'll enjoy being part of our team. Join the journey! 

    ← Older Post

    Recent Posts


    About Us

    WaterField Designs makes bags and cases for people on the move. Find perfect-fitting sleeves or cases for your digital gear, as well as briefcases, messenger bags, backpacks, travel bags, duffels, totes, wallets and pouches. Made locally in San Francisco.

    Read Our Story

    Real Talk from Real People

    Read it all in the Community Reviews

    Really Short Reviews

    6-Word Testimonials

    Can six words say it all? Submit yours now.

    See what others have cleverly written

    Stay in Touch

    Find out about new products, editor picks, and gift ideas for the person who already has everything.