LET’S DESIGN PACKABLE BAGS TOGETHER

Packable bags are convenient items that compress to something very small. They come in a variety of styles and sizes. You can take them with you everywhere to be used in an emergency. With this community design project, we’d like to create a line of packable bags that you’d like to use everyday, not just when you’re in a pinch. 

Get ready for a new packable bag to be introduced each of the four weeks in March. 


UPDATE #9: WEEK 4 - TIME FOR THE PACKABLE SLING - June 29, 2021

TIME FOR THE PACKABLE SLING

Packable Bags Timeline - Week 4 - Sling

We end June Packable Month with the Packable Sling Packable Sling, a bag that’s neither too big or too small. It’s sized just right to hold daily essentials, and comfortable to wear all day. Early Bird orders by midnight, June 30 will receive a complimentary Leather Key Clip in grizzly-colored leather.

Thank you to everyone who participated!

If you missed this Packable Bag Community design, and would like to participate in the next one, please submit your email here:


UPDATE #8: WEEK 3 - MEET THE PACKABLE DUFFEL - June 21, 2021

The Packable Duffel is lightweight!

Packable Bags Timeline - Week 3 - Duffel

June is Packable Bags Month at WaterField, and this week’s new bag is the Packable Duffel. This super lightweight duffel is expandable, foldable, and so convenient to stow in your suitcase for those last minute souvenirs. Early Bird orders by midnight June 24 will receive a complimentary Travel Shoe Pouch.


UPDATE #7: WEEK 2 - PACKABLE TOTE IS HERE - June 14, 2021

Packable Tote

Packable Bags Timeline - Week 2 - Tote

This week’s new packable bag is the Packable Tote. It’s so lightweight and substantial, you’ll find many items to put in it. Early Bird orders by midnight June 17 will receive a handsome Leather Key Ring in cognac leather color.


UPDATE #6: WEEK 1 - PACKABLE BACKPACK IS HERE - June 8, 2021

Packable Backpack

Packable Bags Timeline - Week 1 - Backpack

Each week, a new packable bag will launch, starting with the Packable Backpack. Early Bird orders will receive a complimentary gift for being first in line. Order by midnight, June 10, and you will receive a handsome Leather Key Ring.


UPDATE #5: JUNE IS PACKABLE BAGS MONTH - May 18, 2021

After a year hiatus, the time is right for the Packable Bags Big Reveal. Each week in June we’ll introduce a new bag that can pack quickly and compactly and still come out looking good. The entire collection has a minimalist, smart, timeless look and they are all super, super light.

We’d like to thank our 1000+ Community Design participants — the wait is almost over.


UPDATE #4: ON HOLD - October 2020

We have put the Packable Bag “Big Reveal” on hold temporarily until a more appropriate time. We are excited by what we’ve designed together, and we can’t wait to share it with you. Please email us at HeyGary@SFbags.com for any comments or questions.


UPDATE #3: IN TEMPORARY LOCKDOWN (DUE TO COVID-19 PANDEMIC) - March 17, 2020

We’ll resume the Packable Bag journey once we return from San Francisco’s temporary lockdown. We are grateful for your patience. Thank you!


UPDATE #2: FINDING THE RIGHT TEXTILE - February 14, 2020

Packable Travel Bags Update #2 video transcript

Thanks for your comments. Now we’d like to show you what we've been working on. Our challenge has been to design a bag that substantial, professional-looking, compresses to something very small, and has a clean look.

So we examined several textiles, starting with those commonly used in today's collapsible bags. But many lack structure and tend to wrinkle easily. So we decided to create our own custom mix using Taslan, a modern, high-tech woven fabric that felt good and substantial when you touched it. With Taslan as the base layer, we added a tricot mesh for structure, and a coating to make it water resistant and stain resistant. You can pour some water over the taslan mix and beads of water will run off.

We think this combination is just the right one for a durable, lightweight, compact packable bag. Once we dialed in the textile, we looked at its packability. You can either stuff it or fold it. When you stuff it, it's quick and you don't have to think about how it gets in there, you just get everything in. Folding it can actually pack it smaller, and with less wrinkles when you take it out but takes more effort to get it in.

What if you could do both — pack it quickly, compactly and it comes out looking good. We're looking at designing a bag or bags with a minimalist, smart, timeless look to it. Join our next update for the Big Reveal. Please share any comments you may have in the survey below thanks for watching.

WateField. Made in San Francisco. SFbags.com
Facebook: waterfielddesigns
Twitter: @sfbags
Instagram: #sfbags
Pinterest: sfbags


UPDATE #1: SURVEY RESULTS - January 30, 2020

Packable Travel Bags Update #1 video transcript

Thank you for participating in the packable bag community design project.  We received 1,000 of the detailed responses. Many of you provided really good insights in the features you want most.

How do you want to use the bag?

  • Short day trips/sight-seeing: An everyday carry will on a trip. 
  • Carrying extra luggage/souvenirs: suitcase overflow, traveling light with the ability to carry more. 
  • Gym kit while at the hotel. 
  • Running errands/grocery shopping: picking up groceries on the way home from work. 
  • Pool or beach side bag: a bag to the beach or pool
  • IT professionals’ extra bag: IT professional’s emergency bag to carry extra gear 
  • Take home from work: for those days I have to take home extra stuff from wor
  • Carrying small items on-the-go: a secure travel essentials case for your passport, wallet, sunglasses. 

The key features you're looking for in a packable bag: 

  • Versatile Look: a versatile good look. A packable bag that doesn't look like a packable bag
  • Colors: many of you want to see color options, 
  • Comfort: a bag that's comfortable to use, 
  • Organizational pockets: a few key organizational pockets, 
  • Water Bottle Holder: a water bottle holder, a
  • Packs Easily: and easy to pack. In other words, how easily and quickly the bag packs down is important.

One thing that surprises a bit in a good way is how much people want to use this bag for everyday use, either while on a trip or is an extra bag for everyday work. 

Types of Packable Bags

Based on your survey, the style of bags you'd like to see us create are: #1 backpack (72%), #2 sling bag(54%), #3 duffel(45%), #4 tote (40%), #5 hip pack (27%), and #6 shopping bag (12%), #7 a messenger (9%), #8 toiletry kit (6%).  

Moving forward, dialing the right textile in this project is key because so many of you want to use this bag in an everyday bag, it has to be: SUBSTANTIAL, LOOK CLEAN, PROFESSIONAL, and still COMPRESSES DOWN to virtually nothing.  You can toss it to another bag. This is our challenge and the puzzle we need to solve. In the next update we’ll share with you our progress, drawing, prototypes, hopefully our new textile. So please let us know if we’re on track, give us your feedback, and we'd love to hear from you. Thanks for watching. Please leave your comments below. 

WateField. Made in San Francisco. SFbags.com
Facebook: waterfielddesigns
Twitter: @sfbags
Instagram: #sfbags
Pinterest: sfbags

Thank you for participating and sharing your insights. Based on over 1000 responses, we’ve got our work cut out for us.


WHAT WOULD YOU LIKE TO SEE? - January 15, 2020

Join us in our 10th Community Design project where we collaborate together on a product(s) from design to production. This time, we’d like to develop a collection of Packable Bags that meet your particular use cases.