Locally Made. Globally Admired.

American Made

WaterField Designs is a San Francisco original. We have been designing and manufacturing bags and cases in our own backyard from the start. This lets us turn prototypes to production very quickly and ensure products are made just right.
Uncluttered Design

Personalized Production

No mass production at our humble workshop. We personalize the production process, producing in small batches to deliver products you’ve ordered. This helps us reduce waste and lets us focus on delivering quality products.


Personalized Production

Top Grade Materials

We use top grade materials to create your bags and cases. We cut from sturdy ballistic nylon, durable waxed canvas, and premium full grain leather. We use the more expensive self-locking zippers that don’t break easily, strong D-rings, and oversized magnets to keep flaps in place.


Top Grade Materials

Uncluttered Design

We cut out the clutter with simple and focused design. We are mindful of how bags hang on your body, how cases protect your devices, and making them lightweight and easily accessible.

Customers also influence what we make. Our most popular products came from customers requesting a certain feature, bag, or case.


Uncluttered Design

Word of Mouth

With so many choices, we always appreciate when you choose us. We’re hard to find — no advertising, no retail shop, no gaming the search engines. Yet, people track us down— mostly from recommendations by people they trust. They mention quality, customer service, and distinctive design. We like it when customers spread the word and help set us apart.

Check out some cleverly-written Six-Word Customer Comments.


Word of Mouth

Products for your Lifestyle

We make products to meet specific needs, not to create a lifestyle. If our products fit your lifestyle, we’re happy.

Need protection? Our custom-fit SleeveCases provide more protection than just a Small, Medium, or Large size. Our bags let you transition nicely from work to play or vice-versa. Our Duffel and Totes ease airline carry-on restrictions.


Products for your Lifestyle

Gary, our humble leader

You won’t find corporate intrigue, shareholder revolt, or venture capital drama at our modest headquarters. Instead you will find pot-luck lunches, group outings, and the occasional employee celebration.

Gary Waterfield started the company in 1998 with these principles which still guides us today:

  • Make products you can be proud of
  • Treat people with respect
  • Exercise kindness—we’re all human

Aside from leading the design process, Gary often jumps in to answer customer e-mails, sharpen the leather splitter, or fix the copy machine.

Now you know our story, and we hope to know yours. Reach us at HeyGary@SFbags.com and let us know how we can help you.

Gary Waterfield