Press

“WaterField bags are designed and made in San Francisco, where rent is high, labor expensive, and competition intense. We wouldn’t go anywhere else.”

One of San Francisco’s best kept secrets, WaterField Designs makes bags and cases for digital gear. It started in 1998 with the Cargo bag—a hybrid messenger bag + briefcase— popular with the dot-com set. Founded in San Francisco’s South of Market (SoMa), the company gained a strong following in the Apple community with its custom-fit SleeveCase for the Powerbook and protective cases for Apple’s early gadgets, like the iSight, iPod, iPod Mini, iPod Shuffle, iPod nano, iPod with video, the Apple iPod Speaker, etc.

Today the company continues to make handsome products with thoughtful, uncluttered design at their San Francisco workshop. The portfolio now includes briefcases, backpacks, shoulder bags, and cases for popular digital devices. In 2013, WaterField Designs was voted the the Bay Area’s Favorite Small Businesses in San Francisco’s 7x7 Magazine.

In his 20s, Gary found his dream job cruising the streets of Boston and Cambridge as one of Choice Courier’s bike messengers. An avid cyclist, he couldn’t believe he was paid to do what he loved best—bike all day. Like all messengers, he used a company-issued messenger bag with a roomy interior that carried all manner of packages. With a walkie-talkie strapped to his shoulder strap, he waited to be dispatched from his “office” of Harvard Square or Boston Common. Back then, he would never have envisioned himself working for a company that wasn’t outdoors, let alone be running one.

Gary has incorporated his passion for an active lifestyle into the company’s operations— some products sport a bike grip or paragliding buckle; employees get more weeks off than the average worker; and, there is no cutting corners on quality. His stints in a bike shop and managing a bike company laid the foundation for his commitment to customer satisfaction which the company is known for. His cycling heritage continues to shine through. And, that’s good for us.

The media may use these photos in reviews and features of WaterField products (Please cite source and correctly spell the company name and product, and feel free to ask for other formats, images, colors, etc. directly.) Please contact Heidi Marzke at Heidi@SFBags.com or 415-557-6391 for more information.

The media may use these photos in reviews and features of WaterField products (Please cite source and correctly spell the company name and product, and feel free to ask for other formats, images, colors, etc. directly.) Please contact Heidi Marzke at Heidi@SFBags.com or 415-557-6391 for more information.