From: peter.newbury@.com
To: heygary@sfbags.com
Subject: Sleevecase

Hello Gary at WaterField,

I looooove this bag. Spectacular! Clean, easy, secure and just perfectly non-descript so that it doesn't scream 'steal me.' The d-ring clips are easy and I appreciate the metal instead of plastic. Fuzzy pocket on the extras bag treats my mouse well and fits powercord, mouse, and external drive very well. Mmmm. Thank you! I've been looking for a sweet computer sleeve for a while and this perfectly fits the bill.

I found you guys through reviews on the web. Googled the reviews and then hunted through them. Saw sfbags mentioned once and clicked through. I've passed you on via email to a few friends already. :-)

Peter

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From: mbartos@.com
To: heygary@sfbags.com
Subject: HDX sleevecase testimonial

I've been using my new HDX sleevecase for a few days now and I have to say its nothing short of incredible, thank you again for providing such a superior product. I am very pleased with it and will be looking at Waterfield Designs for any new bags that I might need.

Thanks,
Mike Bartos

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Hi Gary,

Thanks so much. I received the repaired case yesterday when I got into Oakland. Everything is perfect, with velcro that feels like velcro again and a bag that feels as quality as ever.

At a dinner party last night with an economist we were discussing the metrics that economists use to measure growth and success and whether they are always appropriate. I thought you would be happy to hear that I used your wonderful company as an example for the sorts of services that people are willing to pay more for--excellent product quality, personal service, well-run and well-loved. The sorts of services that economists often ignore in their analyses. You've sold me, and now I hope, at least a few others at that dinner last night.

Thanks, Jason

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From: "Matthew" <matthew@.com>
To: "WaterField Designs" <heygary@sfbags.com>
Subject: Re: On the way....

Hi Gary.

Right after ordering the computer, I started looking for a sleeve for it, and WaterField's stood out from the rest. It just seemed better though-out and better constructed than anything else out there, and most importantly to me, it seemed to offer real protection against life in a messenger bag. Since then, I've dropped, kicked, crushed, poked, thrown and otherwise seriously abused the bags the laptop has lived in. It's survived two cross-country road trips, being stuffed into the overhead bins of countless airlines and under the seats of no few buses, falling down a flight of stairs, being dropped 12 feet onto concrete, a car wreck, a motorcycle wreck, hundreds of miles in a backpack, and countless other injustices against the honor of fragile electronics. During most of that, it was running but asleep. I've even Fed-Ex -ed it twice, stuffing the sleeved laptop directly into a "medium" box and wadding a piece of newspaper in behind it. After about two years, I finally got used to the idea that so long as it was in the sleeve, the computer would be alive and well regardless of what heinous thing I did to the bag it was in. I give a lot of credit to Apple for building a solid computer, but I give much more credit to your sleeve for keeping it alive. I honestly can't believe the amount of damage it's prevented.

Thank you for making a product that does what it's supposed to do and that's actually worth having.

-Matt

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From: "Michael E Gorecki" <goreckime@.com>
To: <heygary@sfbags.com>

Ummmm...what can I say. I ordered the laptop sleeve and it was way beyond my expectations...should have orded the piggy back at the same time....didnt......then did.....its as fabulous as the sleeve case. It is beautifully stitched and is the perfect compliment to the sleeve case. The quality of workmanship and the focus on form and function are appreciated. The piggyback feels as if it is a true part of the SF sleeve. All of the attention to detail and how each product will function with the other is sometimes a lost art....but not with SF bags.....congrats to you all.....good stuff.....this is one company that I would never flinch at recommending to friends.

Mike Gorecki

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From: Anthony Orlando <tony.orlando@.net>
To: WaterField Designs <heygary@sfbags.com>
Subject: Re: On the way....

Hi,

I received my case the other day, and it is nothing short of fantastic. But what really caught my attention, was your customer service. The bag purchased was no longer available in my size, so without hesitation; your assistant offered to make the item. This really impressed me.

I would also like to mention, that your business model includes operating a factory built by local resources. It is very refreshing to see a company be a responsible citizen in a community.

Thank you again for all your thoughtfulness, and such a quality product.

Tony Orlando

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From: "Michael Gorecki" <goreckime@.com>
To: WaterField Designs <heygary@sfbags.com>
Subject: Re: Got my WF Sleeve

Hey.....Just got my WF sleeve today........I have fondled...fussed over and fingered a ton of laptop bags and sleeves and I can tell you...this is by far the best of them all. Beautifully stitched and detailed....and rugged like all hell is about to break loose.....its just gonna be a great bag for my needs. It is a sleeve but with the addition of the strap it can easily do double duty as an all out all day carry around laptop bag.......You should be rightfully proud of this product.....so glad i stumbled on your site...It was fun to order...and both you and your customer service folks made even the virtual sale feel personal.

Mike

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From: "Douglas Gasner" <dbgasner@.net>
To: "'WaterField Designs'" <heygary@sfbags.com>
Subject: RE: Got Mine!!

Hey Gary and the rest of the gang:

What an awesome bag: superb workmanship, thoughtful design, excellent protection, and great looking. The bag - actually a sleeve case with flap - is tough on the outside and gentle on the inside. Ha! just the opposite of my wee little EEE PC, which it fits to a tee. I looked around at everything the web had to offer to fit this small Asus, yours is without question the best, and this is an unsolicited rave. Not to mention terrific customer service and quick-as-a-bunny shipping. Goodonya guys!

One Satisfied Customer,
Douglas Gasner

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From: "Vinson Yuen" <vilcrayon@.com>
To: "WaterField Designs" <heygary@sfbags.com>
Subject: Re: On the way....

I received my SleeveCase just one day after ordering it. That's already a plus and I think the only way I could have gotten was if I went up to SF to pick it up. The price as reasonable as well, especially since the sleevecase is as sturdy and tough as they come. I looked through the site at first thinking the prices were outrageous but man oh man, this was well worth it. I'm telling all my friends to pick up your bags.

Thanks again.

Vinson

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From: Nick Grimwood <nickgrim@.com>
To: WaterField Designs <heygary@sfbags.com>
Subject: Re: On the way....

Just got home to find my laptop sleeve had arrived at my address in the UK. What a great product. The workmanship is second to none and the fit for my macbook air is superb. You really do know how to make a good product.

Well done for not only great service but such a fantastic looking piece of artwork.

To all the ladies and gentlemen who work on the product "Mega". I would have no hesitation in recommending your product and service to anyone.

Kind Regards, Nick Grimwood.

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From: Daniel Logan <marbiol@.com>
To: WaterField Designs <heygary@sfbags.com>
Subject: Re: On the way....

Hi Gary,

I used to live in SF and I've had a sleevecase for my 15"powerbook for the last 3 years, so now that I've moved to a macbook I need a case that will fit it properly.

The powerbook case has gone through 3 years of use and still looks perfect. It saved my powerbook from a backflip in an airport carpark onto concrete, leaving the powerbook with nothing but a tiny mark on the corner as a reminder to keep a tighter grip on it...

Cheers, Dan

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From: "C.E. Hansen" <Hansen@.com>
To: WaterField Designs <heygary@sfbags.com>
Subject: RE: On the way....

Gary,

I just returned home after a long weekend in Portland to find my sleeve and travel case already waiting for me My expectations were high but you have far exceeded them. These things are brilliant! Perfect design, impeccable build quality and the sleeve fits my laptop perfectly. I am so pleased.

Thank you so much and very best regards to you and all who made this happen.

Carl Hansen

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From: dave <dave@.com>
To: WaterField Designs <heygary@sfbags.com>
Subject: Re: On the way....

Gary,

thanks! looking forward to the sleeve for the new macbook pro 15.4 inch screen.. it's too nice to leave out and about.

and I found your site around 5-6 years ago - purchased a sleeve for my G3 ibook way back then, and it still looks like new. I knew when I bought a new laptop that your sleeves would be at the top of the list, and even after looking at a few others, decided yours was stil the best one for the money. Hardest decision was to add the cover or not.

thanks!

dave

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Gary

Thanks for the nice note (and also for the nice note from Mellisa with the shipment), and the laptop sleeve arrived on time and as expected. My wife and I have bought a number of products from you over the years and I can't tell you how delighted we've been with each and every one. Congratulations on your continued success, and I commend you for your commitment to both creating a super-quality product and to your excellent customer service. Please consider me a life-long customer.

Cheers.

Kanon Cozad

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From: Henry Giardina <henry.giardina@.net>
To: WaterField Designs <heygary@sfbags.com>
Subject: Re: Great product

Gary, Tanya, and employees of Waterfield Designs,

Thanks for a great product. I've been searching over a year for a protective and practical notebook case .

I came across a notebook case review on About.com, and Waterfield was at the top of the list. What a find. Now I have a Cargo and sleeve for my Macbook Pro, and my daughter has the Cozmo Mambo for her Macbook.

Thanks for your personal attention. Thanks for your extremely fast delivery. Thanks for made in the USA!

Henry Giardina

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From: James Cordero <cordero@.com>
To: WaterField Designs <heygary@sfbags.com>
Subject: Re: Thanks!

I just received my sleeve bag and so far I love it. it is well made and fits my MacBook Pro perfectly! It is nice to have a nice bag that is so light yet sturdy. But, what I loved the most is that my receipt has a hand written thank you note on it. The first time I purchased I thought it was just a fluke, but the second time proved to me that it is actually a standard of care that you expect of yourselves towards your customers. What a refreshing gesture from a company towards it's customers. So many companies forget that what often brings a customer back is the small things and the efforts that are put forth. Count me into the WF club from now on.

Sincerely,

Jim Cordero

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From: Bradley Hilton <bradley@.com>
To: heygary@sfbags.com
Subject: My second bag

Dear Gary,

I just received my new sleeve case for my new MacBook Pro. This is my second sleeve case. I have one for my 12" PowerBook too. I love the quality of your bags. I just wish that computers lasted as long as your bags. I carried my 12" to out to all my sites at work everyday for two and half years and not a tear on the bag!

Your design is one of the best I have seen in sleeve cases and I feel good knowing my bag is made locally.

Thank you,

Bradley Hilton

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From: Sean Duke <@.com>
To: "WaterField Designs" <heygary@sfbags.com>
Subject: My Sleevecase

Gary,

This is where I found you guys:

http://www.tuaw.com/2006/06/08/a-quick-glance-at-macbook-sleeve-cases/

The sleeve is awesome, plus with cool features I didn't anticipate! It has a tight pocket on one side for documents and I love the loop on the bottom which helps me hold one end while pulling lappy out from the other. Rugged, cool construction and it fits inside the built-in pocket of my shoulder bag. PERFECT!

How's that for a brief, quotable review? :)

Thanks,

Sean

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From: "Marcus Doshi" <@.com>
To: "WaterField Designs" <heygary@sfbags.com>
Subject: Sleevecase

Dear Gary,

I found your site because the last computer I bought came with a sfbags case. When I bought my new one, this weekend, your case was the first accoutrement I required. I really think your protective case is the reason why my last laptop lasted so long.

I'm a very frequent traveller and my computer ( in your case) is always going in and out of my briefcase onto xray belts, then into the overhead compartment... My bag, with machine in it, even fell off the top of a land-rover in North India, and survived.

Thanks very much,
Kind Regards,

Marcus

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Dear Gary,

Just a quick note to say, Waterfield Designs has a very good design in their MacBook Pro sleeves. So custom . . . I wanted horizontal, open top, with D-rings - it was perfect for me! Walk into Panera Bread and feel I may need to dodge the paparazzi on the way out! It is such a handsome, substantial holder for my MacBook - and, yes, the loop-at-the-bottom of the sleeve - a touch of genius - works every time :-)

Happy old man,
John :]

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From: Michael David <president@.com>
To: WaterField Designs <heygary@sfbags.com>
Subject: On the way.... final total!

Hi Tanja!

I received the package on Saturday; thank you very much!

The 22-19 fits perfectly. I'll be sending the other two (22-18 and
23-19) back.

Thank you very much for all your help and patience on this. You all are such a great company!

You know, it's funny. Nothing against the folks overseas, but I have looked at cheap, poorly made products for so many years that I had forgotten how great a high-quality product actually looks - and feels. It is such a huge difference!

And if that weren't enough, add in personal, friendly, USA based, customer service, and wow! It's hard to imagine businesses like WaterField still exist. Yet, what a wonderful surprise it is that do.

Seriously.

:)

Sincerely,

Michael David

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From: courtney@.com
To: <heygary@sfbags.com>
Subject: Testimonial

Dear Gary,

I just received the laptop sleeve I ordered. You have another very satisfied customer. It fit my HP tc4200 perfectly, including accommodating the hump it has near the screen hinge. The fit is not loose, and not too tight: just right. The piggyback fits my DVD drive perfectly. Looks like I can fit a hard drive in there too in the future. I was very impressed with the sturdy design (particularly all the metal clips/rings), yet the bag is also very light, thin and stylish.

The loop at the bottom of the bag is quite handy too for pulling the bag away from the computer when taking it out -- you people think of everything! I will definitely recommend your products to anyone looking for a bag.

Regards,
Courtney

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From: "Spine Doc" <spinedoc@.com>
To: askgary@sfbags.com
Subject: Re: On the way....

Just as a follow up. I just received the bag I ordered from you guys. At first I was hesitant due to the pricing, but after receiving it I must say it is a fine piece of work, well worth the cost. Fits the laptop perfectly, very well made with great attention to detail and style.

C Betancur

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From: irene.s@.com
Subject: RE: On the way...
To: gary@sfbags.com

Hi,

I received my WaterField sleeve for my laptop (amazingly fast shipping. I ordered on Friday evening and received it Monday morning even I chose Ground shipping !) and it is the coolest laptop case/bag I have ever come across.

I had been looking for a perfect laptop case for a while, as I am fussy - I wanted something that looks totally fashionable and cool, but at the same time a durable and good case to protect my laptop, and light enough to use it for traveling. Finally I found my dream bag on your website!

The shoulder strap and the piggyback pouch are absolutely practical and ultra hip. I can now carry the sleevecase postman style (across my body, like a messenger bag) and put the laptop accessories and my passport at the pouch when I go traveling. Hand free and so comfortable on my shoulder.

I am so lucky and happy to have come across your site and bought this PERFECT laptop case ! Thank you so much !

Irene

From: Robert Thomason <gobus@.net>
To: WaterField Designs <askgary@sfbags.com>
Subject: Re: On the way....

Gary and WaterField People,

I received the bag OK today. Very cool, excellent fit. I think I will pack up the notebook and take a walk. I don't have any place in particular to go, or any reason to take a computer. I'm just going to do it because I can : )

Thanks again,
Rob

From: James Pasquali
To: WaterField Designs <askgary@sfbags.com>
Subject: Re: On the way....

Thanks for the speedy service and excellent communications. I was unaware of your company until today, but it popped up on the first screen fo a google "laptop sleeve" search. I then found some mentions of WaterField by customers who were quite happy with your laptop sleeves.

Unlike my mother I feel that its better to pay twice as much for a product that makes me happy for the long term, as opposed to going cheap, having regrets and possibly rebuying later.

James

To: "WaterField Designs" <askgary@sfbags.com>
Subject: Re: Question ...

From: Rick Ennis <ennis@.net>
To: WaterField Designs <askgary@sfbags.com>
Subject: Re: On the way....

Gary,

My laptop sleeve arrived on Monday after a Friday afternoon order and only ground shipping. This has got to be the sweetest bag ever! It'll sound a little anal, but I've made at least a dozen trips to Best Buy, Circuit
City and various luggage stores, including some outlet chains. No one seemed to get the idea of simplicity, padding, storage and fashion all in one.

I can't tell you how much I love this thing! Thanks again. You guys rock!

Rick

From: igtats <selmadel@.com>
To: "WaterField Designs" <askgary@sfbags.com>
Subject: Re: Question ...

Dear SFbags,

Just wanted to let you know I got my bag yesterday...

My white Macbook and I - we absolutely LOVE IT !!!

It is lightweight and sleek and it feels very protected in the neoprene sleeve. I also love the concept and versatility of the piggyback - I can take the piggyback with me in the morning to the office, and carry only the sleeve solo throughout the day. You have no idea how much this has already uncluttered and simplifed my life...

My only regret is that I didn't find your site sooner, My white Macbook is beeeutiful, but very sensitive to scratches. You guys should put these in the Apple Stores - it is a "must have" for any white Macbook owner.

Cheers,
igtats

From: Dionne Mary <marydionne@.com>
To: WaterField Designs <askgary@sfbags.com>
Subject: Re: On the way....

You guys ROCK! Thanks for your ever so personal emails! The sleeve arrived today and needless to say, I am pleased. Your service and customer relations are the best!!! Whenever I get the chance to recommend bags/sleeves I ALWAYS recommend you. You have been great in my past transactions. Originally, I bought a sleeve for my son (who lives in San Francisco), then when I bought my second mac (12" PowerBook) I bought one for that. Now I have upgraded to a MacBook and needed another size. You always take care of business, have a great product and your customer service is the best! What a pleasant experience to get an email after I ordered that referenced me by name and welcomed me back. Someone does their homework! And then, on the invoice, I got a nice hand-written thanks for ordering again. Wow! Thanks so much. Will certainly continue to recommend you to others, and buy from you as I need more product!

Thanks again from this 61 year old granny who is a bit of a computer geek!

Mary

Hi

I received the shipment today and I want to tell you that the Laptop Sleeve is the best I have ever seen. I had read many reviews and expected a really good product, but the sleeve just exceeded even my high expectations. the construction is immaculate, the d-rings and the suspension clips are all solid metal, the inner soft lining is excellent and it's the best possible snuggling fit for my T43... Though being only a sleeve, I am really surprised that it's much better than the Victorinox back-pack I use. Thank you very much for this extremely well built and beautiful product.

Thanking you with Regards,
Sujith

Two weeks ago I was at a conference in Nashville and saw a physician that had a sleeve for his I-Book. When I asked him about it, he raved about SF BAGS! I have 4 attaché cases and merely wanted something to safely carry my laptop. However, when I went to your website, I broke the 10th commandment when I saw the Cozmo Bag in blue!

Sanity returned. I called and spoke to Gary. From all the testimonials written to him, I didn't know if this was a real person or someone fictional (like Ronald McDonald). Gary, you were most helpful. You didn't talk me into anything I didn't need, but made sure I would order what I really needed. I ordered my sleeve on Monday, which was a Federal holiday, and received it on Thursday. I didn't realize the US Postal Service could send anything from San Francisco to Virginia Beach in 3 days! It was the first time I ever received a "Thank You" note when I opened the box.

The sleeve has a pocket the size of a file folder, is great looking and padding...thick enough to be part of the body armor issued to our troops!

Thanks for your service and producing a product I will use, enjoy and tell others about.

Jack Galle

From: Brian Bernel <bernel@.edu>
To: WaterField Designs <askgary@sfbags.com>
Subject: Re: On the Way

Gary,

Thanks for the notification. In this specific instance, I stumbled onto your site in the course of a larger search for sleeve cases that actually FIT the Sony TX-series. Prior to this purchase I only recognized your bags by sight, so didn't know to search for "WaterField" or associate the domain name "sfbags" with your product.

Some time ago, a friend of mine showed me her WaterField case and mentioned how pleased she was with it. She is one of those people who is ridiculously selective about what she buys, but when she buys something she uses the hell out of it. To your credit, my friend is not only still using that same case, but it's still in remarkably good condition--hence the reason I recongized its appearance on your website. This observation, in conjunction with the finding that (aside from
Sony's outrageously overpriced model) yours is the only company whose product wasn't:

(a) made from the skin of a rare mythical beast, lined with pashmina, and hand-stitched with gold thread by 300 year-old Tibetian monks (priced accordingly);

(b) made from vinyl car upholstery, lined with impact-resistant kleenex, and hand-stitched by 300 chimpanzees (priced accordingly);

(c) hideous;

(d) "one size fits all"

Thank you for making a well made, reasonably priced, attractive notebook sleeve that comes in the right size.

Regards,

Bri

Gary,

Well, Mac people seem to have it going on, so I usually go to Tekserve here in NYC for my computer sleeves. I recently switched to this tablet computer, and Tekserve didn't have a sleeve that would match the tablet, as the battery with the tablet makes the notebook weirdly wide.

I'm thrilled that you're sending that out so quickly because I start school on Friday and I was very disappointed when Tekserve didn't have the sleeve I needed yesterday!

By the way I sold my old sleeve on eBay, and the buyer correctly noted in my feedback that he couldn't even tell it was used. Well it surely was used for about four months, and his comment is a testimony to the quality workmanship of your product. I wouldn't consider any other product to keep my computer safe!

Rob

From: Eileen Maher <emaher@.edu>
To: WaterField Designs <askgary@sfbags.com>
Subject: Re: On the way....

Gary,

I found your site by googling for a laptop bag for a 17" powerbook - this old review came up:

http://www.powerbookcentral.com/columns/kravitz/waterfield.shtml

The bag was a gift for my sister who just got her powerbook last week. The bag arrived yesterday - very swiftly!! Mary wrote:

"Opened the box with the bag and find it is magnificent. Wow. Must be seen and felt to be believed, but like the praises on their site, the bag is solid-made, handsome, full of room for things. And the sleeve and pouch likewise. This could be just the thing. IS just the thing."

Nice to be so satisfied with a purchase. Thanks.
-Eileen

From: Jesse Flowers <flowers@.com>
To: WaterField Designs <askgary@sfbags.com>
Subject: Re: On the way....

Gary

Not only is the laptop sleeve exactly what I needed and extremely well made, but your company's customer service was impeccable. Not only was I given all the information I needed to track the shipment, but all the communications had a personal touch that is lacking from just about every other company with which I do business. I will definitely recommend you to all my friends. Thanks for everything.

Jesse

From: Tavi Nathanson <tavi@.edu>
To: askgary@sfbags.com
Subject: Testimonial

Gary,

I have a serious question, and I don't know who else to ask: How is it that I am in love with my Sleevecase? It has no brain, no emotions, and no heart; yet, every time I look at it, I just smile and think, "What a wonderful little case." Perhaps that's a bit of an exaggeration, but this is one amazing little product.

I attend Berkeley, soon to begin my sophomore year. Your Sleevecase, strange as this may sound, contributed greatly to my productivity during my first year of school. I was able to carry my PowerBook safely around campus by sticking it in the Sleevecase, which I then stuck in the laptop pouch of my Targus backpack. You can never have too much protection, eh? A few months ago, I actually tripped and fell on my backpack, and my PowerBook didn't have a dent on it; of course, I'm sure that had a lot to do with the Sleevecase. Now, I don't mean to suggest that I never carried the Sleevecase around, unprotected by the backpack. When I wasn't walking a long distance, I would do just that, using the optional shoulder strap that I ordered. Again, the PowerBook never even came close to being dented.

How is it that a case so thin can work so well, and look so good? It truly boggles my mind. It is also amazing that unlike most products, which deteriorate quickly over a short period of time, my Sleevecase still looks brand new, and is fully functional.

My mom just bought a laptop for herself, and she is quite jealous of my case. I was somehow under the impression that the Sleevecases were only for Apple products, but now that I see how wrong I was, I'll let my mom have a field day on your website. As for the rest of the world, they'll catch on soon enough. When I brought my case to work, a coworker was green with envy. The PowerBook was nothing new, but he was playing with the case for ten minutes straight.

Unbelievable! I just wrote a long email about a laptop case. I guess that's clear testament to the fact that this isn't any ordinary case.

By the way, feel free to post this on the testimonial section of your website. It is my hope that you will.

Keep up the good work!

Tavi N.

From: Carl Grice <carl@.com>
To: WaterField Designs <gary@sfbags.com>
Subject: Re: On the way...

My next door neighbor bought one of your sleeves for his TiBook last year, and has since had a pretty amazing episode with it. One day last summer he drove off with it on the roof of his car, and saw it go flying off when he went around a corner a few hundred yards later. When he stopped and retrieved it, the sleeve was slightly scratched, and the computer booted right up!

Needless to say, I knew where to turn to for sleeves when I bought my TiBook this month...

Carl

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