4 Reasons Why You Should Support Small Businesses.
Supporting small businesses does more than bolster local economies; it gives you access to quality, craftsmanship, and personal service you might not find elsewhere. At WaterField Designs, we dedicate ourselves to American manufacturing, top-tier construction methods, quality materials, and building products that last.
WaterField Designs: Rooted in San Francisco, Proudly American-Made
Founded in 1998, WaterField Designs has always prioritized local production. Every step, from design and prototyping to crafting the final bag product happens right in San Francisco. This hands-on approach supports local jobs and keeps more value within the community. For us, "made in the USA" isn’t just a slogan, it’s a practice that ensures oversight, consistency, and accountability in each product we make.
Built to Last: Focus on Quality and Materials
WaterField doesn’t mass-produce. Instead, all of our products are crafted in small batches, allowing for close attention to detail in the production process, diligent quality control, and less overall waste. In addition to this, we ensure that all the materials we use can stand the test of time. We use resilient 1680 and 1050 denier ballistic nylon, rugged 15 oz. waxed canvas, and premium full grain leather in our entire lineup. Each material is specifically chosen for reliability, feel, and longevity.
Furthermore, high-quality components like all-metal hardware, self-locking zippers, and thick nylon webbing are chosen for performance, not just for looks. WaterField’s commitment to quality shows up in the details, making our bags and cases reliable companions for the long haul.
Smarter Design, Made for Real Life
Rather than chasing trends, WaterField chooses smart, functional design. Each bag and case is thoughtfully engineered to solve real needs. Each backpack, briefcase, messenger, travel bag, tote, duffel, and sling is made to fit a specific purpose or to fill a specific niche. We don't like redundancy, so each bag, whether it's our Air Porter Carry-On for smart air travel, or our Hudson Leather Crossbody, for stylish EDC use, is designed to fulfill specific use cases.
Feedback counts here, too. At WaterField, we often invites customers to help shape new products, ensuring fresh releases match what people actually want in their everyday carry. This can be seen in our various community designed bags.
Putting Service First
When you reach out to WaterField, you’re talking directly to a real team of real people that cares about your experience. Our company believes in clear, friendly communication and quick solutions to any issue. Loyalty comes from happy customers and honest recommendations, not flashy ads; most people hear about WaterField from the friends who swear by their gear.
Why Choose WaterField Designs?
Picking WaterField Designs means investing in American craftsmanship, sustainable practices, and products made to last. It’s a vote for small-batch excellence and responsible business you can trust. At WaterField, quality and accountability aren’t just goals—they’re the standard.
Check out our full lineup at sfbags.com.
