News

WaterField Designs Rough Rider
The San Francisco Chronicle lists the Rough Rider as the IN bag for "brogrammers"
The leather Rough Rider, the one Indiana Jones might wear were he transported to the 21st century, made its way onto the San Francisco Chronicle's list of status signifiers for the male tech...
How does a crowdsourced design project work?
WaterField Designs began working closely with customers way back in 1998 when Sony Vaio laptop users requested that Gary create a protective covering to fit their computers. At the time, there were so many different types of PCs that most bag manufacturers only offered sleeves for...
best aniline leather
Treat your tech accessories to the finest leather around––soft, buttery, full grain aniline. Until Aug. 31.
At WaterField, you can expect premium, high-quality leather in the bags and cases we make for Mac laptops, Surface Pros and Gos, PCs, the Nintendo Switch, and more. On the leather, you'll...
Gear pouch color
Gear Pouch in NEW Colors and water-repellant Microtech material. Until August 31.
The utilitarian Gear Pouch, designed to hold tech accessories big and small, gets a new look for the month of August.  First, we're adding COLORS! This Limited-Edition Gear Pouch is now...
Transit Travel Case
Prepping for the summer roadtrip: keep the glove compartment tidy with the Transit Travel Case
You're getting ready to hit the road and want to make sure you have all the right documents in case of emergencies: your Registration, insurance cards, AAA card, a flashlight,...
WaterField Designs Pro Backpack
The Top 5 secret features a professional backpack should have that are often overlooked
With more backpacks making their way into the office, we checked in with our customers to get an idea of what makes a backpack an office-worthy backpack. In addition to...
Google PixelBook Bags and Cases
The Best Bags and Cases for Google PixelBook are made in San Francisco.
Check out all the stylish bags and cases for Google's PixelBook. Custom-fit Sleeves and office-ready briefcases, messenger bags, and backpacks are made to keep the PixelBook snug and secure. Check...
Father's Day
5 Hot Tips for Father's Day: the Best Gifts for keeping Dad organized
An organized dad is a happy dad. When Dad knows where his things are, he doesn't stress out looking for items, and he feels good that things are where they should...
Best Laptop Bags and Cases
From WSJ: the Best Windows Laptop $1000(ish) Can Buy
David Pierce of the Wall Street Journal did some research to come up with a list of the Best Windows Laptop you can buy in the $1000(ish) price range, and...
Mothers Day
Top 5 Gifts to Keep Super Moms Organized. Happy Mother's Day!
Moms love to organize! And, there are only nine more days until Mom's big day. Remember her this Mother's Day with these Top 5 organizational picks that all Super Moms will appreciate: Pick #1: Gear Pouches are...
iphone red
5 Ways to Keep the RED iPhone 8, 8 Plus Looking Stunning
You may not want to keep the bold-looking iPhone 8 (PRODUCT) RED Special Edition under cover. The stunning red finish begs to be shown. So, show it off. However, you might...
AIR PORTER CARRYON
You asked for it, you got it: the Air Porter now in Chocolate Leather
Eager to mix and match your WaterField bags and cases? Thanks to requests from avid WaterField fans who love the chocolate leather accents on their favorite WF gear, you can...
galaxy9 samsung
Stow the Samsung Galaxy S9 in the WaterField Camera Bag for photo & video shoots.
Mobile creatives will love the new features of Samsung's Galaxy S9/S9+. With the new Samsung, photo and video production is so much faster and easier and leads to stunning results. Per MacRumors: The...
April Fool's Day
NEW! April 1 Product Specials — Available for One Day Only
Happy April Fool's Day! Check out our entire collection of April 1 Products.  Send any comments to HeyGary@SFbags.com.  
Retro CitySlicker for Nintendo Switch
Few Days Left to Order the Retro CitySlicker for the Nintendo Switch. Ends March 31.
If you're a die-hard gamer, the gray and red colors of the Retro CitySlicker will bring back memories of the original Nintendo console that you cut your teeth on.  It's...
Happy Anniversary, Switch! Here's to more fun years ahead! Yours, CitySlicker
It was a year ago that Nintendo debuted the new Switch console, and we worked with gamers to bring out a collection of cases for the new Switch.  Our CitySlicker for...
Pro Backpack
The Pro Backpack: Let's design it together
We're starting our next idea-to-product journey and we'd like to invite you along. This time we are setting out to make the ideal executive backpack. If you're still looking for...
Switch case
Happy Anniversary, Switch! Stay tuned for a NEW case March 2.
Since the Nintendo Switch was introduced a year ago, we've developed four carrying cases that reflect how customers use their favorite gaming device: The CitySlicker for everyday carry. This is our...
Finn Leather Wallet
A hallmark of quality: leather that ages beautifully the more you use it
WaterField's new VIA Leather Billfold Wallet and upgraded FInn and Finn Access wallets start with the good stuff –– premium full-grain leather. This type of leather, the most expensive kind,...
WaterField Designs Atlas Executive Athletic Holdall
Gear up for President's Day Weekend with the NEW! Atlas Executive Athletic Holdall
With the 3-day weekend coming up, beat the rush by getting to your destination quickly as soon as work is over. The Atlas Executive Athletic Holdall is just the sort of...
Valentine's Day Gift Tips
Surprise your Valentine with something unexpected
If you've already given the traditional flowers, chocolates, and candy before for Valentine's Day, why not try some of these gift tips: 1. The New! VIA Billfold Wallet + a gift card...